Native Advertising at Yahoo
In 2014 I served as the sole designer for the Yahoo Mobile Ads SDK, a service that delivered native ads in a variety of templates across Yahoo’s suite of over 15 mobile apps, including Yahoo News, Weather, Finance, Digest, Sports and Fantasy Sports.
Cross-platform component design
Each ad template consisted of a set of variable properties (text fields, images, numerical values) that were then interpreted by our SDK and rendered in-app. Each ad had a set of requirements advertisers adhered to— for example, image ads rendered images of a specific set of sizes, and all text fields had character count limits.
The SDK supported both iOS and Android, so I produced platform specific, width-responsive designs for all templates, as well as designs for oversized form-factors on tablet.
Additionally, apps had different styling requirements depending on their component library, so I produced matching component libraries and style sheets across the entire app suite. All-in-all, I produced 52 unique ad formats during my tenure in this position.
Beyond the maintenance of existing ad formats, I also designed new types of ad formats that Yahoo now uses across their app suite. I designed the motion behavior and interaction design for the multi-ad carousel, oversaw the launch of video ads across mobile apps, and spearheaded the design of the collapsible text / image format now found in Yahoo mail, which allows for rich advertising within information-dense contexts.